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Director of Media, Marketing & Analytics Hybrid - US

Director of Media, Marketing & Analytics

Full Time • Hybrid - US
Benefits:
  • Core Values Focused
  • People over Profit
  • Make a Difference
  • Rewarding Career
  • Faith-Based
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Free uniforms
  • Paid time off
  • Training & development

Special Strong is scaling nationwide — expanding from 25 to 100+ locations. We need a leader who can build, manage, and scale our digital growth engine. This role owns full-funnel performance: paid media, funnels, tracking, analytics, and the systems that drive appointments and franchise growth.

Flexible structure: part-time, full-time, or project-based depending on the candidate.

Compensation Options

Full-Time

  • Competitive salary based on experience
  • Performance bonuses tied to franchise growth, KPIs, unit economics, and systemwide marketing results
  • Significant earning upside for high performers
Part-Time

  • Compensation based on responsibilities and involvement
  • Optional performance incentives tied to results
Project-Based

  • Compensation based on scope, deliverables, and timeline
  • Optional performance incentives for hitting or exceeding targets
Key Responsibilities

Growth & Strategy

  • Own the full growth strategy across paid media, funnels, and user journeys
  • Lead cross-team execution with design, development, and operations
  • Run bi-monthly performance reviews with leadership
Paid Media & Funnel Optimization

  • Oversee Meta and Google ads: strategy, scaling, and optimization
  • Build franchise-ready funnels that drive booked calls and quality leads
  • Reduce acquisition costs through continuous testing and optimization
Tracking & Integrations

  • Manage tracking for Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems
  • Diagnose and resolve pixel, attribution, and data issues
  • Ensure accurate tracking of appointments, lead quality, and follow-ups
Analytics & Reporting

  • Monitor performance across ads, content, and user flows
  • Deliver weekly reports with clear insights and actions
  • Identify trends, opportunities, and issues early

Flexible work from home options available.

Compensation: $80,000.00 - $120,000.00 per year




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Why Work for Special Strong

At Special Strong, we offer fitness training jobs that not only teach you how to become a certified personal trainer but also how to create a fulfilling and rewarding career with ample opportunities for professional growth and development. Here's why you should consider joining our team:

Competitive Pay Above Industry Standard
At Special Strong, our personal fitness trainers enjoy competitive compensation, with pay rates 30% higher than the fitness trainer jobs standard. We believe in awarding the value of our team members' expertise and dedication.
Flexibility To Suit Your Life
We each live different lives, which is why our personal trainer jobs offer part-time or full-time work. We offer flexible scheduling to accommodate your needs as you go through life's chapters. Whether you're a seasoned personal fitness trainer or just starting your career, we have opportunities for personal trainer jobs at every stage.
Comprehensive Training From The Start
At Special Strong, we take training our instructors seriously, providing everything you need to know on how to become a personal trainer who excels in the industry. From our online accredited certification programs to hands-on workshops where we teach you the ins and outs of these personal trainer jobs, you’ll receive all the knowledge and skills to deliver an impactful service to your clients.
Making A Difference Every Day
With a focus on inclusivity and accessibility, our adaptive gym personal trainer team provides customized workouts tailored to each client's unique needs and abilities. Every session is an opportunity to inspire, motivate, and empower individuals to reach their full potential. Every day, you'll witness the positive impact of your work as you help individuals overcome obstacles, achieve their fitness goals, and improve their overall quality of life.
Opportunity For Career Growth
At Special Strong, we believe in the growth of our clients and personal trainers. That is why we provide opportunities for our staff to advance their careers and even open their own Special Strong franchise. We will work with you to align with your goals as a certified personal trainer, providing comprehensive resources and support to help you achieve them.
Client Retention For A Secure Career
Given our personalized training and community approach to fitness, our clients stay with us four times longer than standard fitness jobs. We provide our clients with a supportive and inclusive environment, which significantly contributes to building long-lasting client relationships.