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Vice President of Growth & Performance Marketing McKinney

Vice President of Growth & Performance Marketing

Full Time • McKinney
Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.

Compensation

  • Total Compensation Range: $100,000–$150,000+
    (Base salary combined with performance incentives tied to franchise growth, CAC/CPL efficiency, funnel performance, and systemwide revenue)

  • High Upside: Top performers can exceed the range based on measurable growth results

  • Flexible structure for full-time, part-time, or project-based depending on the candidate
Key Responsibilities

Growth Leadership

  • Own the full growth strategy across paid media, funnels, and customer journeys

  • Align execution across marketing, design, development, and operations

  • Lead bi-monthly performance reviews with the leadership team

Paid Media & Funnel Optimization

  • Own Meta + Google strategy, spend allocation, and scaling

  • Build franchise-ready funnels that reliably drive booked calls and high-quality leads

  • Reduce CAC through continuous creative, audience, and funnel testing

Tracking & Systems

  • Own the tracking stack: Meta CAPI, GA4, CRM, Calendly, Zapier, franchise systems

  • Solve attribution issues, pixel breaks, and data inconsistencies

  • Ensure accurate tracking of appointments, lead quality, and follow-up effectiveness

Analytics & Reporting

  • Monitor performance across ads, content, funnels, and user flows

  • Deliver weekly insights with clear, actionable priorities

  • Identify trends, risks, and opportunities early to stay ahead of issues
Compensation: $100,000.00 - $150,000.00 per year




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Why Work for Special Strong

At Special Strong, we offer fitness training jobs that not only teach you how to become a certified personal trainer but also how to create a fulfilling and rewarding career with ample opportunities for professional growth and development. Here's why you should consider joining our team:

Competitive Pay Above Industry Standard
At Special Strong, our personal fitness trainers enjoy competitive compensation, with pay rates 30% higher than the fitness trainer jobs standard. We believe in awarding the value of our team members' expertise and dedication.
Flexibility To Suit Your Life
We each live different lives, which is why our personal trainer jobs offer part-time or full-time work. We offer flexible scheduling to accommodate your needs as you go through life's chapters. Whether you're a seasoned personal fitness trainer or just starting your career, we have opportunities for personal trainer jobs at every stage.
Comprehensive Training From The Start
At Special Strong, we take training our instructors seriously, providing everything you need to know on how to become a personal trainer who excels in the industry. From our online accredited certification programs to hands-on workshops where we teach you the ins and outs of these personal trainer jobs, you’ll receive all the knowledge and skills to deliver an impactful service to your clients.
Making A Difference Every Day
With a focus on inclusivity and accessibility, our adaptive gym personal trainer team provides customized workouts tailored to each client's unique needs and abilities. Every session is an opportunity to inspire, motivate, and empower individuals to reach their full potential. Every day, you'll witness the positive impact of your work as you help individuals overcome obstacles, achieve their fitness goals, and improve their overall quality of life.
Opportunity For Career Growth
At Special Strong, we believe in the growth of our clients and personal trainers. That is why we provide opportunities for our staff to advance their careers and even open their own Special Strong franchise. We will work with you to align with your goals as a certified personal trainer, providing comprehensive resources and support to help you achieve them.
Client Retention For A Secure Career
Given our personalized training and community approach to fitness, our clients stay with us four times longer than standard fitness jobs. We provide our clients with a supportive and inclusive environment, which significantly contributes to building long-lasting client relationships.